Ricardo is a versatile entrepreneur with the vision of an intrepid explorer. He has created India’s most well known entertainment brand -TITOS- and curated Tito’s expansion since his brother David and he took over Tito’s at the age of 14 and 15. From sitting under a coconut tree upon the death of his father and taking the bus with smelly fish bags every morning to the market as well as spending years in the kitchen cooking behind a hot stove, and even sleeping rough on the beach, and both brothers having 45 rupees in the bank with no land holding to now running and owning a multi-million dollar Brand, he has truly created a niche for himself in the business world . Ricardo’s sense of design, combined with his eagerness to learn and experiment and doggedness to succeed has made him a very formidable businessman. He is always looking for new opportunities to expand the brand. Casino being the top of the list, then Fashion, Signature Villas/Apartments, Franchising, Creating SOPs for the brand, and developing new Infotech solutions with the potential to take on Swingy, Oyo, and some of the established brands are now on his horizon. He is further scouting the taking over of hotels with the Tito’s brand, adding more clubs, restaurants, and lounges to the Tito’s portfolio as well as expanding further into the Fashion industry which has shown great promise and acceptance amongst the youth. Ricardo’s and Tito’s ultimate plan is to control all tourism in Goa through the above mentioned strategy of Tito’s. Ricardo has also travelled extensively across the world and brings a wealth of Global experience to Tito’s. Ricardo also has some of the best PR ideas like when he sued the Queen of England in 2015 and asked for the return of the Kohinoor Diamond that was stolen from India. This resulted in Global interviews and recognition. Ricardo is a visionary who believes that India needs to regain its rightful place at the table of great Nations and always keeps an open viewpoint of business and brands. Ricardo also truly believes in sharing the wealth and envisions a new world of business ownership democratization , wherein every person should have a share of big business houses through tokenization or splitting of those business shares through crypto or NFTs which can be a great way of collectivizing ownership. Ricardo also does a lot of charity as he truly believes we and all the inhabitants of this planet are all deserving of a good life.
Above all- with wealth and power come great responsibility. Responsibility comes through Spirituality, Love and Kindness to all living things. And staying true to one’s ethics. Ricardo s has now begun to understand this new journey and pathway of learning which ultimately brings everyone to accept that we are only Human and without spirituality we are nothing but just another parasite on this earth. Spirituality through meditation and clean living ( not necessarily what we imagined clean living to be) is a tool that can be used to open one’s eyes to the Cosmic truths of existence. Since the body is frail one also has to exercise and rejuvenate it along with the mind. Ricardo envisions a fully holistic way of rejuvenation and healing of both mind and body, using meditation and medicinal supplements as well as physical practice shown to reverse aging. Ricardo’s new projects in Thailand, Nepal, across India and elsewhere will focus on this path of enlightenment using age old ideas combined with modern technology and medicine as well as eastern and western mysticism gathered by the ancients.
